Team
We have built frontline technology before, including the parts that didn't work.
The FieldPal team has spent careers at the intersection of wearable computing, enterprise AI and industrial software, at RealWear, Microsoft, Avanade and Ubimax. That history is why the product looks the way it does.
Leadership
Who runs FieldPal
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James Woodall
Founder & CEO
Over 20 years in software, AI and enterprise systems. Previously led teams at RealWear, with a track record of launching and scaling startups and deep expertise in industrial and automotive technology.
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Fergus Kidd
Co-Founder & CTO
Oversees technical strategy and product innovation. A Microsoft MVP with substantial experience in physics, data science and engineering, having driven R&D at Avanade and built AI products on Microsoft platforms.
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Lee Maughan
Fractional CFO
20+ years in finance, scale-ups and fundraising across the energy and technology sectors.
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James McAshton
VP, Technical Operations
Scales operations and product delivery, having led global technical services at RealWear and held senior roles at SimplyVideo and other ventures.
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John “JT” Thurgood
Business Development
An AR and XR veteran with experience at RealWear and Shell, having spent years on both sides of the frontline technology conversation: selling it, and living with it inside a major operator.
Advisors
The people we take advice from
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Jan Junker
Advisor
Co-founder of Ubimax, acquired by TeamViewer. An expert in wearable computing, AI and AR for enterprise, with deep commercial and M&A experience.
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Dominic Anthony
Advisor
Two decades of entrepreneurial and board-level advisory experience, specialising in structuring, compliance and growth for technology companies.
Why it matters
Frontline technology fails in predictable ways
It gets specified by people who will never use it. It requires a content programme nobody resources. It assumes connectivity that doesn't exist. It demands two hands and full attention from someone who has neither.
Our team has been on the wrong side of all four. That experience is worth more to this product than any amount of enthusiasm about AI.
Want to work on this?
If you have built things for people who work with their hands, we'd like to hear from you.